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Posted on: November 1, 2019

North Beaches Pilot Parking Management Program rolling out

UPDATED NOV. 1, 2019

The soft launch that rolled out Oct. 17 for the pay-for-parking program at Beaches Town Center continues. The date that enforcement begins, originally slated for Oct. 28, will be announced soon.

The North Beaches Pilot Parking Management Program is a public-private partnership between the cities of Neptune Beach and Atlantic Beach. The program is managed by RTA Consulting; the Beaches Town Center Agency also has had a key role in the parking initiative.

To help Neptune Beach and Atlantic Beach manage traffic and parking, pay-to-park spaces are located throughout Beaches Town Center. The soft launch was an initiative to inform businesses, residents and visitors of the new rules and regulations; answer questions; and demonstrate how the parking program app and kiosks work. Only courtesy notifications of violations will be issued during the soft launch.

To park in a pay-to-park space, vehicle operators must download the Flowbird app or use the marked pay stations (kiosks). The app is free; users are charged 35 cents for each transaction.

There are seven kiosks in Neptune Beach and two in Atlantic Beach. The first half hour of parking is free; after the first free half hour, the cost is $1 per half hour. The maximum daily fee is $12.

The City of Neptune Beach has allocated 35 spaces at the Beaches Town Center southwest perimeter on Cherry, Walnut and Second streets for registered Neptune Beach residents to use at no charge. The City of Atlantic Beach has established a 50-percent discount for its registered residents who utilize pay-to-park spaces in Atlantic Beach. Neptune Beach and Atlantic Beach residents may register their vehicles at www.northbeachesparking.com.

The Beaches Town Center Agency and Merchants Association have a program to provide dedicated parking spaces for employees working in the Beaches Town Center. Meanwhile, there are some privately owned lots throughout Beaches Town Center that are not included in this program. All spaces that are part of the Neptune Beach-Atlantic Beach program will display the North Beaches Parking logo, as will the North Beaches Parking kiosks.

The parking program will utilize an automatic license plate recognition system, which has cameras mounted on enforcement vehicles to scan license plates. Spaces in the pay-for-parking area will be identified by signage or pavement markers.

Pay-for-parking will be enforced from 11 a.m. to midnight seven days a week.

Customers may pay with a credit card through the app, or pay at the kiosks using a credit card or cash. The kiosks will accept $1, $5 and $10 bills (no coins). The machines will not give change, so cash payments must be exact-change only. Customers must enter their license plate information; there is no need to display a receipt or enter a space number to verify payment. There are time limits imposed on certain designated spaces in Atlantic Beach during enforcement hours; those spaces will be clearly marked. Americans with Disability Act (ADA) parking is free for four hours.

All first-time citations, other than those involving ADA space violations or other illegal parking, will receive a one-time courtesy notice of violation. Subsequent citations will result in the issuance of a parking invoice listing the violation and an option of paying the $12 maximum daily fee by the end of the next business day. Those payments may be made via the Flowbird app, online, or at the North Beaches Parking office at the Neptune Beach Police Department.

If citations are not paid by the due date, a $10 administrative fee will be added to the invoice. If that payment isn’t made within 30 days, the citations will be submitted to the city government for enforcement and collection action.

The North Beaches Pilot Parking Management Program and the cities of Neptune Beach and Atlantic Beach encourage people to not drink and drive. As such, overnight parkers can have citations waived upon verification that they took a safe ride home.

The North Beaches Pilot Parking Management Program was created as a trial endeavor to create a data-driven, market-based, self-sustaining initiative. During the 18- to 24-month pilot program, the resulting market data will be continually reviewed and modifications will be made, accordingly. The two cities will determine separately how revenues from the program will be used.

The parking program’s Flowbird app is readily available in various app stores. Download instructions are posted on the kiosks and an instructional video is posted at www.northbeachesparking.com. The program’s parking ambassadors also serve as customer service personnel, and can provide assistance.

Additional information about the North Beaches Pilot Parking Management Program is available at www.northbeachesparking.com; by calling (904) 566-9410; and by emailing manager@northbeachesparking.com.


North Beaches Pilot Parking Management Program FAQs


 What is the North Beaches Pilot Parking Management Program?

The North Beaches Pilot Parking Management Program is a public-private partnership between the cities of Neptune Beach and Atlantic Beach. The program is managed by RTA Consulting; the Beaches Town Center Agency also has had a key role in implementing the initiative.

How do I contact the North Beaches Parking Management Program?

 Information about the North Beaches Pilot Parking Management Program is available at www.northbeachesparking.com; by calling (904) 566-9410; and by emailing manager@northbeachesparking.com.

 How does the program work? How much does it cost? What are the hours?

To park in a pay-to-park space, vehicle operators must download the free Flowbird app or use the marked pay stations (kiosks). There are seven kiosks in Neptune Beach and two in Atlantic Beach.

Pay-to-park will be enforced from 11 a.m. to midnight seven days a week. The first half hour of parking is free; after the first free half hour, the cost is $1 per half hour. The maximum daily fee is $12.

Customers may pay with a credit card through the app, or pay at the kiosks using a credit card or cash. The kiosks will accept $1, $5 and $10 bills (no coins). The machines will not give change, so cash payments must be exact-change only. Customers must enter their license plate information; there is no need to display a receipt or enter a space number to verify payment.

The parking program will utilize an automatic license plate recognition system, which has cameras mounted on enforcement vehicles to scan license plates. Please note that your license plate must be readily visible; backing into spaces is prohibited.

How do I download the Flowbird app?

The parking program’s Flowbird app is readily available in various app stores. Download instructions are posted on the kiosks and an instructional video is posted at www.northbeachesparking.com. The program’s parking ambassadors also serve as customer service personnel, and can provide assistance.

Where are the pay-to-park spaces?

Parking spaces in Beaches Town Center are marked by signage and/or pavement markers. There are 229 spaces (165 in Neptune Beach and 64 in Atlantic Beach). There are time limits imposed on certain designated spaces in Atlantic Beach during enforcement hours; those spaces will be clearly marked.

There are some privately owned lots throughout Beaches Town Center that are not included in this program. All spaces that are part of the Neptune Beach-Atlantic Beach program will clearly display the North Beaches Parking logo, and North Beaches Parking kiosks will clearly display the logo.

How do I pay to park?

You can pay at any pay station displaying the North Beaches Parking logo (illustrated below) or on the app, which can be downloaded from https://www.northbeachesparking.com/app. You may pay at any kiosk; they are not associated with specific spaces. Kiosk locations are illustrated below.

An instructional video is posted at www.northbeachesparking.com.

Having trouble? You may always ask a Parking Ambassador for assistance.

I live in Neptune Beach. Do I get a discount?

The City of Neptune Beach has allocated 35 spaces at the Beaches Town Center southwest perimeter on Cherry, Walnut and Second streets for registered Neptune Beach residents to use at no charge. Residents may register their vehicles at www.northbeachesparking.com.

I live in Atlantic Beach. Do I get a discount?

The City of Atlantic Beach has established a 50-percent discount for its registered residents who utilize pay-to-park spaces in Atlantic Beach. Residents may register their vehicles at www.northbeachesparking.com.

I work in Beaches Town Center. How does this impact me?

The Beaches Town Center Agency and Merchants Association have a program to provide dedicated parking spaces for employees working in the Beaches Town Center.

What happens if I receive a violation notice (citation)?

All first-time citations, other than those involving Americans with Disabilities Act or other illegal parking, will receive a one-time courtesy notice of violation. Subsequent citations will result in the issuance of a parking invoice listing the violation and an option of paying the $12 maximum daily fee by the end of the next business day. Those payments may be made via the Flowbird app, online, or at the North Beaches Parking office at the Neptune Beach Police Department.

If citations are not paid by the due date, a $10 administrative fee will be added to the invoice. If that payment isn’t made within 30 days, the citations will be submitted to the city government for enforcement and collection action.

How do I challenge a citation?

Any person receiving a violation notice may contact the North Beaches Parking Program management to discuss, challenge or question the notice by calling (904) 566-9410, or by emailing manager@northbeachesparking.com . If the complainant is not satisfied with the results of that process, they may request an additional review with the North Beaches Parking Program management and the City Manager of jurisdiction in question.

If the 30-day deadline has passed and the citation has been turned over to the appropriate municipal authority, any adjudication or challenge related to that violation would be subject to the municipal code requirements for that specific violation.

What do I do if the pay station isn’t working?

Please use another pay station; they are not associated with specific spaces.

Are there seasonal adjustments to the parking rates and/or regulations?

None are planned; however, adjustments may be made in the future as a result of data generated and the subsequent evaluation.

Who enforces the pay-for-parking program?

RTA Consulting has been hired to perform enforcement and customer service operations. Parking rules and regulations in the area unrelated to the pay-for-parking program will be subject to around-the-clock enforcement by the police departments. These include all ADA parking regulations, illegal parking (wrong-way parking, double parking, blocking driveways, etc.), and others.

What is a pilot parking management program?

The North Beaches Pilot Parking Management Program was created as a trial endeavor to create a data-driven, market-based, self-sustaining initiative. During the 18- to 24-month pilot program, the resulting market data will be continually reviewed and modifications will be made, accordingly. The two cities will determine separately how revenues from the program will be used.

Additional information about the North Beaches Pilot Parking Management Program is available at www.northbeachesparking.com; by calling (904) 566-9410; and by emailing manager@northbeachesparking.com.

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