The “No )*#@r (Litter) Sherlock” campaign intends to get folks to think twice before dropping a soft-drink can or a plastic water bottle. It's a direct answer to local residents’ cries to get the public’s attention about the waste stream’s harmful impact on the environment.
“From the harm it does to animals and the ecology to the devastating impact it has on oceans and waterways, there are so many basic reasons not to litter. We hope this campaign makes an impact,” said Beaches Go Green Founder Anne Marie Moquin.
The slogan isn’t the only thing unique about the campaign. The two cities rolled out Keep America Beautiful “smart” recycle bins that send text messages to city representatives when they are reaching capacity. Sixteen bins were placed Thursday in Atlantic Beach and 14 in Neptune Beach at
Beaches Town Center - Where Atlantic Boulevard Meets The Ocean
, beach accesses and parks.
The recycled material will be collected by public works crews, who will transfer it to the City's recycle contractor.
Special thanks to AB Public Works professionals James Payton and Jose Rosario for placing the bins in AB ... no small task!
Stay tuned ... plenty more to come!